16 Aug 09 Affordable Link Building Versus PPC Advertising

Google and Yahoo are both known as top Internet companies. Both companies rake in billions in revenue each year, and have thousands of employees. They both run pay per click advertising networks, which interestingly enough, is where they get most of their profits. There's no doubt that their services truly do deliver traffic, as you only pay for a valid click. But as we can see by the large profit amounts of each company, this also costs a pretty penny for the advertisers that pay for them.

PPC programs are a way to deliver instant traffic to your website, but don't have the long running benefits of building organic traffic to your site - a very valuable aspect of successful search engine optimization campaign.

Don't get me wrong, there's nothing wrong with buying PPC traffic, especially when you need a quick boost, or you need to promote a very short-term event. Many larger Etailers run PPC in conjunction with other advertising strategies, but if you're a small company, PPC might not be the right approach for you. The downside to PPC advertising is that once someone has clicked on your ad you are charged for the click, even if the visitor didn't result in a sale or other type of conversion, depending on your business model. If the PPC ad doesn't convert, it can be expensive and offer little to no return on investment.

In the long run, there is a much more cost efficient method to get traffic to your website - link building. Rather than paying every time you get a click as is the case with PPC, you pay when to get a link to your site. Although you will get direct clicks through these links, the true value is in the search engine result pages. It will take time, perhaps a few weeks or even a couple months, before you truly begin to see firsthand the benefits of waging a link building campaign. Once you do, though, it's as if the floodgates have been opened. Rather than continually paying to have your website stay at the top of the search results, you get there and stay there. And whether you get 100 visitors a day or 100,000 visitors a day, you pay the same additional price: nothing.

There are a few different methods to build links such as the Link building Services and to buy high PR links, that will help you get to the top of the search engines. First of all, one of the most efficient methods is through paid web directory submission. Directories are like the phone books of the Internet, and you can get your website reviewed and listed for just a small payment. Not only will you get valuable link juice that helps push you upward in the search results, you will also get real visitors who are looking for information related to your website. Another method is through blog commenting, although this one is a bit more risky. Some people consider blog comment marketing to be basically Spam, and if Google catches on to any Spam, you're likely to get penalized for it. The best bet is always to go with white-hat methods that you know are approved by the search engines.

If you've been using PPC for a long time to promote your site, there is nothing wrong with that. However, if you want to save a lot of money for your business, you should definitely consider waging a solid campaign of white hat link building. After a bit of time, you'll be able to see positive results, and you'll be able to lower your spending on PPC - which means more profit for you and your business.

About the Author:

The active involvement of author in Link Building Services and SEO has given great expertise and the author has been sharing all the tricks of trade with the help of article to let other people prevail benefit of author's experience.